Masks are now the new norm as we are still in the middle of a global pandemic. During these unprecedented times, masks have become a part of our overall apparel. From government institutions to learning facilities and businesses, masks have been necessary to keep constituents healthy and safe. As the mandate has been enforced to wear masks in certain public sectors, businesses have noticed an increased demand for them as they fly off the shelves. Some businesses quickly translate this into increased revenue by adding customized masks to their product list. This is the perfect opportunity for businesses to boost their brand awareness through personalized face masks that showcase their logo. Masks have become a factor in promoting safety and a great marketing tool.
Brand Awareness
Many companies have used this as an opportunity to incorporate personalized masks into their uniforms for their employees. This brings many benefits to the company as it promotes camaraderie amongst the staff, and also demonstrates that they care about the safety of employees and guests. Employees were not only eager to just wear them to work, but also on their off time. This furthers the advertising of the business as beautifully customized facemasks with a logo will be noticed by onlookers. This allows companies to showcase their business beyond their premises and promotes brand exposure.
Merchandise: This Was Made Specifically For You
The idea of having “merch” has been commonplace since the evolution of the internet and social media. Many brands and influencers used their already established audience, budget, and creative taste to their advantage and quickly made custom masks. They are able to capitalize on their loyal following and customers by providing them with branded masks that they knew their supporters would buy.
Big brands and influencers benefit and also sports teams memorabilia stores, universities, and grade schools. As personalized masks have turned out to be an immensely profitable accessory, this boosted the company’s brand awareness and promoted safety beyond their business to encourage others to wear a mask.
Promotional Efforts: You Get A Free Mask
Businesses utilized face masks as a marketing tactic by offering their customers giveaways and prizes. This turned out to have long lasting effects as customers liked the feeling that they got something special. This assisted in establishing a relationship with future customers. Since customers enjoy free things, they are more likely to wear the masks in their everyday lives. This also increases brand awareness tremendously.
Progressively brands created their own version of face masks, which took their product categories in a new direction. Various organizations and foundations established different ways to produce sustainable personalized cloth masks and donated them to the general public and health care workers.
The Impact of Custom Face Masks: By The Numbers
A recent study was conducted by the Advertising Specialty Institute (ASI) about the performance of promotional face masks. The statistics were conclusive — giving away personalized face masks is not only a great way to contribute to public safety but also a dynamic brand booster:
- 52% would keep a logoed mask for more than three months
- 71% would wear their mask more often or on a weekly basis
- 80% of consumers are said to wear their mask all or most of the time when they’re in public
- 57% would be more likely to do business with an adviser that gave them a promotional mask
- The number of impressions per promotional mask over its projected lifespan is 4,235
- A mask imprinted at a total cost of $5 dollars will have a CPI (Cost Per Impression) of just a little over 1/10 of one cent.
Young entrepreneurs have made a promising business from personalizing face masks. At the start of the pandemic, small businesses pivoted their operations to create personalized protective masks as they foresaw this to be an important financial and status breakthrough. Due to the high commodity for personalized masks, the small business owners have seen their business revenue double and now have to acquire a larger staff to fulfill orders.
Budget-Friendly
As personalized face masks gain popularity, do not hesitate to make that investment. You can order top-quality personalized masks at a budget-friendly price. Another option is to purchase them in bulk, which saves extra money. The price will vary depending on the branding and customization options you choose. Printful suggests you get high-quality designs of your personalized face masks at a cost-effective price point.
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