Don’t think of yourself as an amateur just because your business is small. You are still a professional. Don’t let anyone tell you anything different. You should also ignore anyone who tells you that you are an amateur because you use consumer products and services for work. They don’t know what they’re talking about. If what you are using gets the job done, then it is plenty good enough. And if it costs hundreds less than the professional equivalent, that makes you all the smarter for using the consumer gear.
Consumer gear has come a long way in the past decade. A typical consumer PC runs circles around the typical business computer found in office cubicles worldwide. The typical consumer smartphone is faster, more capable and just as secure as anything you will get from the office. The internet in your home runs many times faster than the one in most offices.
That said, there comes a point when consumer technology meets its match and you have to get something more robust. It often comes down to a single function. It just happens to be one your business can’t do without. Here is how to tell when it is time to upgrade to a business product:
A Production Printer
If your printing needs are modest, you don’t need anything fancy. That said, you will want a good printer, not so much for the print quality, but for the way it uses ink and toner. Cheap printers are almost never worth it because to replace the ink cartridges, you would be financially better off just buying a whole new printer. As the price of the printer goes up, the ink replacement cost tends to go down. Try to find a balance.
However, as your business grows, you will need to move up to a good production printer. If printing is a key aspect of your deliverables, you have a law firm, a doctor’s office, you run a private school, you have a small book publishing operation, or anything requiring a lot of painstaking print work, then you will need a production printer.
A Business Phone
How does your phone service compare to others? When it comes to your business phone, that might be the wrong question. It is a perfectly fine question if all you are looking for is cheap rates. But when the bulk of your business is done over the phone, you are going to have to think about more than the monthly payment. It might even that you are running a healthcare business, have asked for feedback like doctor reviews by patients, and the issue of being able to get through on the phone has been brought up by multiple people, so you need to think about ways that you can improve this so more can access your service when they are in need.
If you are highly mobile, your plan is going to have to cover a lot of territory. If you make a lot of international calls, a typical plan won’t do. If you have multiple people in your company with similar mobile needs, you are going to have to get a plan specifically geared toward business. If your business involves a lot of call center work, you will need more than just a service, you are going to need some hardware for all that call routing. Will you have a decision tree? If yes, press 1, then ditch your consumer smartphones for a more appropriate telecommunications service for businesses.
A Paid Service for Meetings
According to the experts, Zoom is, by far, the best choice. It has a consumer component, but was built for professional video conferencing. You have already outgrown consumer services whether or not you realize it.
You might be losing sales to the competition for no better reason than that they looked professional on the video conference and you didn’t. That garbage webcam on your cheap laptop is not good enough. Your $20 microphone is not good enough. And the free service you are using for chat is not good enough. Don’t wait until you grow to upgrade. Do it now so that you will be able to grow.
There is no fixed rule that says you have to move to professional gear. But there comes a point when your consumer gear becomes more of a hindrance than a help. In the case of production printers, telecommunications, and video conferencing, there is no substitute for the better gear. You will know it when you need it.
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