Most of the time, when you hear or read the phrase “Dollar Cost Averaging”, it’s being applied to the stock market. It’s the practice of buying a set amount of stock at a regular interval whereby the average cost per share of stock ends up normalizing. So, if you buy stock high one time, and low the next, and then high, your average cost is going to be lower than the high cost and more than the low cost. So long as the stock doesn’t pull an Enron, and slowly increases in value, you come out ahead in the long term.
But, does it have to apply to just stocks? Absolutely not. It really can apply to anything that you buy on a regular basis. Gas for example. A couple of weeks ago, I filled up the car at about $3.89 a gallon. Today, as I drove by the gas station, it was at $3.69 a gallon. I filled up at $3.89, so I don’t really need any gas right now, but I seriously considered stopping and topping off the tank to bring the overall cost of the gas I bought over the last several weeks down a few pennies.
There might be some argument that dollar cost averaging doesn’t work very well for consumables. After all, if I had bought a few gallons at $3.69, my overall reserves of gas would not increase. I’ve already consumed those few gallons that I paid $3.89 a gallon for. But, I would have increased the total amount I had bought, and the average price would have been less than $3.89.
Dollar cost averaging works especially well for things that regularly fluctuate in price. If you’re building a stockpile of food in your basement, it’s chili bean season. There’s sales all over the place for chili beans. Now, you could buy 50 or so cans at the sale price, but you might be tight on storage space. Or, they might expire before you get to use them all. Instead, you can use dollar cost averaging to buy slightly more than you might normally buy, and bring down the average cost of the ones you have to buy later in the season when they aren’t on sale any more.
O.K. This does seem a little silly. After all, who’s going to go out and figure out the average cost of a can of chili beans in the basement? But, there’s a point in there. There’s a certain rationality in buying things in set increments over time rather than trying to time the market (or chili bean sale) and buying a whole lot of the item at once. How many times have you bought something only to find that it was on sale the next week?
And, don’t forget that the same principle goes the other way. There are many normal things that we do on an everyday basis that can apply to the stock market too! When we shop, we tend to stick to the brand names we know. Even if those brand names are generic names. Go far enough out of town and stop at a grocery store and try and convince yourself that the generic brand at that store is the same as the generic at home. It takes a bit of thought! Sticking to companies (brands) that you know when investing can be beneficial too. More often than not, those brands and companies are companies that have been around for a long time and built a certain amount of trust in the marketplace. They’re unlikely to just be an overnight sensation, or to quickly fall from favor. In short, they’re stalwart investing options.
What other everyday habits do we all have that can be carried over to the stock market? And what other stock market habits do we have that can carry over to everyday life?
img credit:Nick Harris1, on Flickr
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Money Beagle says
I have applied a different theory to gas purchases, namely ‘timing the market’. If gas is $3.89 but I think it will fall, I might only buy $10-20 worth when I’m running low, in anticipation that the price will be available cheaper and I can get my full tank at a reduced rate. Just like trying to time the stock market, this one works sometimes and backfires others 🙂
krantcents says
What you are describing is inventory valuation! The value of your inventory changes based on the prices you pay. In accounting, we use last in, first out (LIFO) or first in, first out (FIFO).
I keep trying to time my purchases with commodities such as gasoline, food and buying clothes in off season. Sometimes I do well and other times not so well, but it averages out pretty well.
Crystal @ Get A Copywriter says
We are generally “safe” people. I like CD’s and cash on hand. So, we try to carry over that habit of being “safe” to the stock market too by mainly investing in well known companies that offer dividend payouts too.
BeatingTheIndex says
We time our purchases as well, usually buying in bulk when an item is on special. The best purchases are when you apply a coupon on an item that’s already on special.
Matthew Allen says
Grocery store sales on certain items typically go in 6-week cycles. For example, your brand off coffee will go on sale every 6 weeks, and will usually stay at the normal higher price for the other 5 weeks. Obviously, they rotate which items are on sale each week rather than holding all of the sales in the same week.
We always ‘stock up’ on sale items and pretty much only buy stuff when it is on sale – aside from every week essentials like milk and bread.
If only the stock market were so predictable. Wouldn’t that be great?
Jessica N says
This is actually how I save a lot of money on food and toiletries. I make sure that when there are really good sales and especially if I also have coupons or discounts that I can use, I take advantage and purchase a large quantity. This does not mean I purchase 20 of them, just about 6 at a time. Example: the other day my favorite shampoo was on sale. It’s usually around $8-$9 but this week it was buy one get one free, so I stocked up and purchased 2 shampoos and 2 conditioners. This will last me at least 2 months and will probably get me by until the next sale.
Thomas S. Moore says
I buy clothes in off seasons since I know they will be dirt cheap but I only buy things that I really wanted and know its on sale. Same with stocks, dont just buy stocks because they are cheap if you don’t believe in the company. Groceries I buy in bulk to make the cost cheaper. My freezer is usually packed!
Carlos @ Financial Tales says
Dollar cost averaging and martingale strategies can seem like a great idea until you go broke. As far as everyday DCA, I’m not sure.
Daddy Paul says
And what other stock market habits do we have that can carry over to everyday life?
The best investing is done when you are not emotionally attached.
When you spend anything make sure you are not doing it for emotional reasons.
Paul